Beautify Riverside Northside Cleanup

Beautify Riverside is a community beautification initiative within the office of Mayor Patricia Lock Dawson. It is modeled after the City Beautiful urban renewal movement of the late 19^th century that sought to create more attractive urban centers. The ideals of City Beautiful came closer to home in the United States in the 1960s when Lady Bird Johnson made her main cause as First Lady to enhance cities across the country through beautification programming. The Mayor’s initiative seeks to improve the quality of life in Riverside by enhancing the appearance of main gathering points and neighborhoods.